Email Marketing Tips #2

Tuesday, November 13, 2007 3:28 PM

1. Use eye catching landing pages.
Capture your users attention when they click on your offer with a landing page that is rich in graphics and content. Make sure your landing page loads in under 3 seconds.

2. Prepulate landing pages.

Prepopulate the forms in your landing pages so the user can submit the form easily.

3. Avoid animation or Flash in your landing pages.
Landing pages that have "lights and flashes" tend to decrease the brand value. Focus on your content to capture the readers attention.

4. Put related offers on your landing pages.
Give the user choices to select a related offer if they do not like the one you are presenting.

5. Optimize your landing pages for search.
Improve the visibility of your landing pages with optimized tags for Search Engine Optimization (SEO).

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